In this article I’ll discuss the following topics:
1. WordPress.com vs WordPress.org
2. What is needed to build a Custom WordPress Website
3. WordPress Website Cost Considerations
4. Cost of a WordPress DIY Site
5. Cost of a Turnkey WordPress Website
6. Custom WordPress Website Cost
7. WordPress Website Builders
8. WordPress Website Cost Summary

Before getting into WordPress Website Cost, I’ll first cover some basics.

1. WordPress.com vs WordPress.org

wordpress website cost

With WordPress.org, YOU host your own website, with WordPress.com, you don’t.

Using WordPress.com your domain will, by default, include “WordPress.com”, and can’t upload any custom themes, plugins or modify the PHP code behind your site.

Using a self-hosted version of WordPress with WordPress.org means you can use your own domain name, upload and install themes and plugins, edit the code behind your site and have access to your site’s database (or files). Most of the showcase sites you see on the WordPress site showcase are the self-hosted version of WordPress, since many of them have unique functionality or a custom-made design.

Therefore WordPress.com  does not work for me or my clients, and this article is entirely written for self hosted websites using WordPress.org.

2. What Is Needed to Build a WordPress Website?

wordpress-website-cost

WordPress is open source software free for anyone to download and use and the cost of a WordPress site can be broken down into the following categories:

    • Website Hosting 
    • Domain Name
    • Design & Development
    • Plugins & Theme

Web hosting is needed to store your files.
Domain Name is your website’s address on the internet.
With WordPress, there are many templates available to speed up the process, however if you want something more custom, a premium template / theme may be needed which will raise the cost.

There are 45,000+ free plugins for WordPress. These are applications and extensions for your websites such as a contact form, gallery, etc.

3. WordPress Website Cost Considerations

Dramatic Price Range

cost-of-wordpress-website

WordPress websites can range from $500 to $100,000 +.

On the high end of the spectrum, companies like The Wallstreet Journal, Forbes , LinkedIn, NFL, Mercedes etc  use WordPress and have invested hundreds of thousands of dollars in their websites.

Large companies may have a team of designers and developers working for 6 months or more to a build a single website on WordPress.

On the low end of the spectrum, an individual can put up a page on WordPress.com for free.

4. Cost of a WordPress Website Low Budget –DIY

low-budget-wordpress-website

First, you will need a domain name and web hosting.
Domain name costs about $15 year, and cheap web hosting normally costs $60 -$100 yr.

WordPress Website Hosting Cost

Next, WordPress needs to be installed on the hosting account.  There is a cost associated with WordPress website hosting. Once WordPress is installed, a template/theme needs to be chosen and installed.

There are thousands of free and professionally designed templates available for WordPress that you can install.

Once a WordPress template is chosen and installed, plugins needs to be chosen and installed such as a contact form, a photo gallery, a slider, security etc. There are more than 40,000 WordPress plugins to choose from.

Plugins are  application or extensions for your WordPress site.

Some examples of popular WordPress plugins are shown below:

Contact Form 7 – Add contact forms to your WordPress site
Yoast SEO – Improve your WordPress SEO and get more traffic from Google
WP Super Cache – Improves your website’s speed by adding cache
Website Security
UpdraftPlus – Free WordPress backup plugin

Don’t forget to maintain your WordPress website, keeping it updated and backed up on a regular basis or it will break and be expensive to repair!

Cost of a DIY WordPress Website

If you can do the work yourself, you can have a self hosted website for as little as $100 per year.

Total Cost of DIY Low Budget WordPress Website: under $100 per year

A More Typical Cost Breakdown

A typical breakdown of expenses required to get up and running might look something like this:

  • Domain: $12/year
  • Hosting: $10/month – $30/month
  • Premium Theme: $50-$200
  • Premium Plugins: $15-$200 (each; some are one-time purchases, others are monthly/annual licenses.)
  • Rough Totals: $200-$1,000+

5. Cost of a Turnkey WordPress Website

Turnkey-WordPress-Site-Price

The next step up ….. let an expert setup and design your small business WordPress site.

The typical WordPress basic small business website package might be charged hourly or have a fixed price and might look something like below:

  • Hourly: $50-$100 per hour
  • Flat Rate: $500-$1000+
  • Monthly: $30-$50/month (in addition to the initial hourly or flat rate fees)
  • A-la-cart Extras: $100, $200, etc. per strategy document, training course, and so on.
  • Rough Totals: $500-$2,500+ (plus possible monthly or a-la-cart services)

For the right person this sort of service package will provide a lot of convenience, peace of mind, and a smoother navigation of the WordPress learning curve.

Expert WordPress website designers have developed a specific small business WordPress website niche, with tight constraints (on time, number of edits, tools, add-on services, etc.), and can take a client from an idea to a fully functioning website in a short amount of time, and can deliver a basic, professional site for $1,000 to $3,500.

If the site requires additional functionality such as membership only areas, eCommerce, online payment,  multiple pages, extensive content creation, and SEO work, the build time substantially increases as does the cost  $3,500 – $7,000.

6. Custom WordPress Website Cost

custom-wordpress-website

When turnkey solutions don’t work, expert WordPress Developers and Designers proficient in PHP, CSS, Javascript, and MySQL may be needed to create a design and build a Custom WordPress Website. They’ll write code that is light, clean, and easy for others to work with in a design that is uniquely yours. These sites typically start at $7,500 and the sky is the limit.

Custom WordPress Website | Must Haves

Your custom WordPress website needs the following:

Visibilty – When we say visible, we mean it needs to display prominently in Google organic search
Mobile friendly – 52% of all US online traffic now comes from smartphones and tablets
Secure – Your website needs to be HTTPS instead of HTTP
Fast – Website visitors need to pages to display in under three seconds
Optimized for user experience – Once your page loads, users form an opinion in 0.5 seconds so make sure the content is helpful and easily navigated

7. WordPress Website Builders

wordpress-website-builder

WordPress Website Builders, commonly referred to as page builders, provide the ability to create, edit, and customize website layouts without writing any code. There are many good drag and drop page builders available for WordPress. I often build sites using a drag and drop interface so later it’s easy for my clients to create their own content and make their own edits.

1. Beaver Builder is a premium drag and drop page builder plugin for WordPress. It is the best WordPress page builder in the market and the one I use most often.

2. Divi is a drag and drop theme and WordPress page builder plugin that is easy to use and comes with 20+ layouts/templates for different kind of websites. It is extremely fast and comes with a built in on-boarding tour to help you quickly familiarize with their interface.

3. Elementor is another powerful drag and drop WordPress page builder plugin.It’s a live page builder plugin which means you get to see your changes as you edit. Simply start by creating sections and select the number of columns for each section.

8. WordPress Website Cost Summary

Pricing a WordPress website is difficult, and will be based on several factors such as:

Experience of the web developer

An experienced web developer/designer will cost more but the results will be worth the investment. Do your homework and find a pro to build your site and help you promote it online.

Decide on a Templated Theme or Custom Theme

Most sites in the $5,000 an under price range are using a templated theme with varying degrees of customization.  How much customization needed will determine if your site will cost closer to $5k or closer to $1,500. Then it becomes a question of how much time someone will spend setting the site up, instead of developing it. A custom theme will cost a lot more money and time to build.

Determine How Much Content is Needed and Who provides It

If you have good quality content already, it makes the developer’s job a lot easier. If you don’t have content, this would be an added cost.  The developer can help determine who your audience is, and craft the perfect message and copy for you.

Create a list of must-have website features

WordPress has a lot of plugins available. An experienced WordPress developer will know what’s good, what isn’t and what needs custom development. If you list the things your site absolutely needs, developers can get a good idea of how long the site will take to make.

Will you need someone to host and manage your website?

This can be another added cost, but good website maintenance worth the investment. If you need someone to update and maintain your website to keep it secure, that will be another up-front cost. It can also save you money in the long run.

What is your timeline for completion?

Rush jobs cost more.

WordPress Website Cost Tip

Find an experienced local website designer/developer with great reviews and you will reap the rewards of an amazing lead generating website at an affordable cost.

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